INFO SHEET: Video Production
Video production consists of 3 major phases:
- creating the creative concept (what, when, why) / storyboard development
- meeting (talking & brain-storming)
- script development / narration
- existing material review
- location scouting
- permits, rentals
- talent hiring: voice-talents, actors
- equipment set-up
- set props and preps
- video shoot
- interviews / narration
- footage review
- editing scenes according to concept
- specialty editing tasks like color correction, obstructing license plates etc., also animation and effects
- adding music and voice-over
- adding text-overlays
- adding stock footage
- exporting video for chosen media
Concept / Script / Storyboard (required for many video projects)
A storyboard captures all required scenes including sequences. It is the “plan”.
E.g. if the video is about your family reunion at Thanksgiving then it will include a list of all guests that shall appear on the video including all objects and rooms and key scenes and events. Also it will include if there are requirements for interviews etc. Basically everything that has to be in the final video. Also, the sequences, their order and overlays should be planned in order for the video editor to be able to assemble the final video and deliver the message well. A storyboard consists of textual and visual elements. Illustrated storyboards are more time-consuming to develop then simpler ones that only use text.
All that is valid and applicable for any business / corporate video project, too.
We cannot know about your personal or business requirements, so, we depend on your input. Tell us about the goals you are trying to achieve with the video.
We take all your input and take the infrastructure (lighting, sound, environment, interviews) in consideration in order to compile a concept, a plan, a list of tasks and sequences. We evaluate and discuss what type of B-Roll we need to shoot to deliver your message and achieve your goal.
Production phase cannot start before we all agree on the “plan”.
“How much does a 3-min video cost?” – that or similar is a typical question.
Many videographers and agencies will respond: “That depends!” … which is totally correct but I’d like to give you some numbers here and these reflect the industry-typical pricing for video production (which you can research yourself):