Photography for Architects, Real Estate, Builders, Interior Designers, Landscape Architects, Remodelers
Related services: Advanced photo editing / enhancing / retouching
Architectural Photography and Real Estate Photography
On this page I provide an insight into budgeting an Architectural Photo Shoot which shall be the umbrella term for Real Estate photography, residential and commercial arch photography, interior and exterior, and on top of that for different professions like landscape architects, remodelers, real estate professionals, architects, interior designers and others. Every photo shoot has different requirements, however, this page gives an idea about options.
Some people ask: what is the difference between Real Estate photography and Architectural photography? How do I know what I need? From my perspective I use the same diligence to create those images. However, Real Estate photos have a short life-cycle, just for the purpose of selling the property, whereas most other professions want the photos for their portfolio or marketing purposes and therefore the images have a longer life. In the end, I think both groups need top-notch photos. The time allocated for Real Estate photography and Architectural photography is different and the focus differs. If interested, please read my article: Architectural vs Real Estate photography – is there a difference?
In the following I am talking about pricing for both types of projects – you decide what category fits your project.
Real Estate photography Project Pricing – standard projects
Roughly 24o USD will cover a 2-3 BR house or condo for Real Estate purposes.
I am not an image ‘counter’ because I believe that makes no sense and limits you and me — I’ll take as many photos as time allows and the project requires, it’s that simple. I’ll provide you with the best ones and all rooms / angles that matter. For a full house that comes to 30-60 images. All images post-processed (enhancing appeal, color and perspective correction).
I’ll provide advice with regards to optimizing items in a room, like re-arranging items or moving items in/out of the picture. All based on my experience what will work best for your purpose. I am a ‘hands-on’ person and will help doing that. General de-cluttering or cleaning not included — I am talking about fine-tuning / optimizing your home after you brought it in good order. Besides of just cleaning, … think about decoration and creating a warm appeal. Some color spots.
Included in my photo shoot pricing: HDR photography, a few exterior photos, Photoshop-enhanced, perspective correction, resized (hi-resolution and web-use sets), ready to use. And a FULL USAGE RIGHTS LICENSE for you!
The larger the home or property the more time is needed: more rooms, angles and perspectives. The following price list below shall give you an idea about the costs, and optional extras like twilight photos, coverage of significant amenities (e.g, club houses, pools, etc.), finished basements, and so on, may add a few dollars to the costs.
What about Studios / 1-BR condos? The goal will be to showcase the small property in an optimal way and those small places are usually a challenge regarding camera position and angles.
What about partial home photography? Pricing depends on how many rooms / areas you need to be photographed. It starts at $200.oo but will not be more than an entire house and will result in a photo shoot that focuses on that particular room (or rooms), including many perspectives and angles. Contact me for a quote and tell me what rooms you need to be visualized.
Guest Houses (stand-alone or attached): depends a little bit on the size and features. If the guest house is a fully independent apartment with kitchen et cetera, it will be calculated as an apartment (Studio/1-BR), otherwise it can be calculated in form of Bedrooms into the overall home size.
Finished Basements: they come in all sorts of flavors and in small homes as well as large homes. Some are standard, some are mind-blowing and huge. If you have Bedroom/Bathroom (BR/BA) down there, then just count them into the overall home size, like you do it in a listing. Tell me what else is down there. Basically, it doesn’t matter to me on which floor your BR/BA are located and in the end the number of BR/BA are one indicator for the time I need to photograph the home. I believe that’s easy and should be a quite accurate and fair assessment.
Specialty rooms: please tell me if you have ‘specialty rooms’ like a full-featured fitness room/gym, a bar, a home cinema, an indoor pool, underground parking, et cetera. — it might (or not) add a few dollars but that depends on the overall order and size of the home.
Luxury Real Estate properties:
A few upgrades are recommended, see further below…
Exterior Photography (Landscape Design, Buildings, et cetera)
Sometimes a project requires only Exterior photos — that could be the case for architects, builders, landscape companies, landscape architects, remodelers, realtors, and others. Also, you might want to extend the included exterior photos of my Interior packages which include up to 5 exterior shots.
For Exterior Design projects it is a good idea to add AERIAL images and/or video. See pricing for bundling with a photo/video shoot further below.
Pricing starts at $220.oo for small stand-alone Exterior projects (no Aerial images included, but you can upgrade).
Upgrades from Interior packages start at $110.oo and will extend the coverage to cover more angles, maybe nice views or landscaping or whatever exterior aspects shall be visualized. Twilight sessions not included — Twilight photos are a different upgrade / standalone project. Another form of Exterior photos are Aerial photos — that is a different as well, see further below.
Pricing Real Estate photography (packages)
Photos suitable for Portfolios, Print Brochures, Magazines, Real Estate listings, websites, etc.
You’ll get all images that turn out well and make sense.
Photos are post-processed to optimize (enhance) the appeal. Full Usage rights! No restrictions from my side.
Resized sets of photos: larger, high-res for print purposes and smaller versions for Web / Social Media purposes.
|REAL ESTATE (STANDARD)
Standard shall be understood as not being a high-end, luxury, signature property for which you should opt for Architectural photography sessions or at least upgraded Real Estate shoots.
These Interior packages include up to 5 DAYLIGHT Exterior shots. For Twilight Exterior see the Add-on price further below.
Finished basements: Bedrooms (incl. corresponding Bathrooms) count into the home size measured in bedrooms. If you don’t have BR/BA then tell me what’s down there. Minimum extra costs $40.oo.
Specialty Rooms: like game room, sauna, indoor pool, home cinema, full featured gyms, etc. might (or not) add $40.00 / per room, depending on overall home size / order
Community and Estate amenities like pools, gyms, club-house: add $40.oo+ / per amenity
SELECTIVE areas or rooms, maybe of interest for showcasing projects starts at $220.oo, depending on project details
|LITE ARCHITECTURAL photography upgrade (for high-end, luxury, signature property)
That is a mix between full Architectural photo shoot and Real Estate photography: I am adding about 30 minutes of on-location time to accommodate certain aspects you would like to EMPHASIZE or to have more time to assess further angles et cetera.
If you aim at the best possible outcome for a mission-critical project it is best to go the hourly rate path which leaves always room to extend the scope.
Finished basements: Bedrooms (incl. corresponding Bathrooms) count into the home size measured in bedrooms. If you don’t have BR/BA then tell me what’s down there. Minimum extra costs $60.oo.
Specialty Rooms: like game room, sauna, indoor pool, home cinema, full featured gyms, etc. might (or not) add $60.00 / per room, depending on overall home size / order
Community and Estate amenities like pools, gyms, club-house: add $60.oo+ / per amenity
|FULL ARCHITECTURAL photography upgrade (for high-end, luxury, signature property+projects)
If you aim at the best possible outcome for a mission-critical project it is best to go the hourly session rate path which leaves always room to extend the scope.
Note: a full Architectural photo shoot is a custom photo shoot aiming to fulfill your highest expectations. Pricing is therefore not really suited to be a package price. That’s why costs are ‘starting at’…
All projects include extended Exterior coverage.
Additional costs if the property has more features or if you need package upgrades:
|Add-ons for complex, or large projects: meetings, in-depth discussion & planning, prep, scouting, et cetera
Complex, high-stake, or larger projects, may require a meeting, punch-list, in-depth discussion, planning of some kind, prep-work, scouting.
|$95.oo / hour|
Architectural photography / Commercial property photography
The differentiation between Architectural and Real Estate photography is narrow but significant and can also overlap. If you are not sure if your project falls in this category, please read my article: Architectural vs Real Estate photography – is there a difference?
Once you have read my article you know that I can better focus on details you are interested in. A shot list would be ideal, but you can compose it in many ways, either detailed lists or if you are better in telling the story of the place ‘free style’ please do so — I just need to know where your focus lies. These projects get more time during all stages: planning, photo shoot, post-production. If you need highest quality outcome, this is the way to go.
Mini projects: 1 hr: $22o.oo
Small projects 2, 3, 4 hrs: $44o.oo – $66o.oo – $8oo.oo
Medium projects Half-day: $8oo.oo
More than Half-day: $2oo.oo / hour
Travel costs: ground-travel (in the vicinity) 30 miles round-trip included aand beyond that $1 per mile. For all other travel requirements, please inquire.
NDA’s / confidentiality agreements (if required) involve a 50% surcharge on all pricing.
Night work (7pm to 6am): surcharge 30% per hour.
RETURN (multiple times) to location for alternative / different natural lighting — may be necessary for high quality coverage of object: add-on costs are calculated based on time/mileage for round-trip to / from location plus time needed for photo shoot (creative fee / session fee).
How to book
Consider a Video Tour to showcase the property
For projects which want to feature an interior Video Home Tour in I am offering special packages. Including royalty-free music overlay. A 1.5 to 3-minute video can do the job. My videos show homes in a relaxed, elegant TV-style way, not just a simple ‘walk-thru-style’ which is outdated. Such short videos are the best way of visualizing a home, it’s like people know it from TV home improvement shows. It’s not as complicated and isolated as former 3D tours, and video home tours can be easily combined with aerial video and community/neighborhood B-Roll video including narratives in form of text and voice. Sharing online on platforms like YouTube, Zillow, et cetera is easy.
Larger and/or luxury properties should make also use of drone video sequences and exterior video, see further below.
|Real Estate Video Tour (standalone, no other services booked)||Up to 3 minute videos delivered as HD 1080p YouTube optimized video (without Realtor Interview / voice overlay):
BUNDLING with Photo shoot: If you bundle the Video shoot with an eligible photo shoot: get up to 20% off the video price.
|Real Estate Video Tour as an upgrade to an eligible photo shoot||Up to 3 minute videos delivered as HD 1080p YouTube optimized video (without Realtor Interview / voice overlay):
Guest Houses (stand-alone or attached): they are calculated in form of Bedrooms into the overall home size.
Large /or Estate-type properties? Larger properties might have more to show, e.g. property grounds, specialty garages, additional buildings and sheds, lakes, drive-ups, beach front, etc.. Those properties require more time on location. Please contact me for a custom quote.
Interview and voice-over narrative? — that is an add-on that requires a basic concept for the shoot, more time on-location and for the video-edit, and a narration (written and recorded) from the realtor or talent. That ADD-ON starts at $300.oo and is slightly higher priced for larger and luxury properties.
Commercial buildings? Please let me know the details of your project: type of commercial operations, goals, size of building / manufacturing facility, do you want production processes included, etc. — basically describe what you have in mind (storyboard).
Exact pricing depends therefore on several factors and options: size of property, goals, length of resulting video, and type of videography (multi-cam, aerial, mixed photo/video, audio, etc.), or if an interview is part of the video shoot, and so on.
Tell me about your project and I’ll give you an estimate. Or tell me about your allocated budget and I make you an offer what can be done for that price.
If your project doesn’t fit into the standard Real Estate Video Home Tour format then I’d like to give you a pricing idea for general video projects that can be customized to any degree. Pricing Info can be found here: Video
AERIAL Photos and/or Aerial Video
I am FAA licensed; I am insured.
Stand-alone, no other services booked
|Aerial PHOTO (stand-alone, no other services booked):||$190.oo|
|Aerial VIDEO (includes several PHOTOS as well) (stand-alone, no other services booked):||starting at $250.oo (up to 90 sec overview video)
and starting at $350.oo (up to 3 min)
including neutral royalty-free music overlay. See below Custom Aerial video+photo for larger projects.
Upgrades / Bundling
|Aerial PHOTO (UPGRADE/Bundled with photo package)||$125.oo|
|Aerial VIDEO (includes several PHOTOS as well) (UPGRADE/Bundled with Video Home Tour of single-family homes, not large / estate-type properties)||starting at $190.oo (normally up to ca. 60 sec aerial video integration into the home video; I am evaluating the length based on the rest of the video so the outcome is balanced)|
- Custom Aerial video+photo for estate-type properties, ranches, commercial property, or communities: starting $395.oo+ (up to 3 min video as stand-alone video and normlly shorter when combined with a surface video tour because the scenes need to be balanced in length). Price varies depending on the actual property size, details, and amenities. This service can be customized to any degree, including video length, style, music, coverage, etc.
A 60 sec to 90 sec video length covers a regular home in a Point-of-Interest style which means the home is shown from all sides, basically circling the home at a certain altitude. Longer videos can become boring when you do not have to offer interesting other perspectives and views. Sometimes the neighborhood or open spaces / adjacent nature areas might be worth to be shown.
IF the property is large and you need to show the property as a whole including ponds, lakes, views, forest, other buildings like sheds, guest houses, a nice drive-up, …and so on, which is typical for large estates or ranches,… then a 2-3 minute video is recommended.
These pricing information are ballpark figures and for a binding quote I need your input on the type of property and your goals. Best is to email me the details inclusive the property address since I have to check for airspace and location restrictions.
For decent sized properties there is a max. 60 minutes of time reserved for drone operation (incl. setup) on location; for large properties / Estates prices can be slightly higher because more time might be needed – let me know details.
You are marketing a luxury property? A little bit of all: photos, interior and exterior video and aerial shots/video?
For high priced luxury properties I recommend that mix of visualization. To visualize and showcase a multi-million dollar property in an appropriate way takes some time to plan the shoot and produce it. I am committed to deliver the best possible outcome and will work close with the realtor or homeowner to make that happen. Let me know details in order to compile an estimate for you.
Pricing commonly between $800-1600.oo, but can be higher for complex projects.
Photoshop / Retouching
HDR photography is a technique to better balance brightness / contrast / colors in an image — images look more natural, like you experienced them with your eyes. I am using that technique for scenes with strong contrasts like interiors. I also run all images through Photoshop to enhance them (e.g. color correction, optimizing the dynamic range) because it’s what you do in this industry and images become more beautiful. I also apply perspective correction (read my article: Perspective Correction) where I feel it is appropriate. That’s included in my pricing.
If you need other things like removing objects or retouching in general, I can do that as well and costs depend on the complexity of the task (read my article: Photo Editing, Enhancing, Retouching a.k.a. photoshopping) .
Additional Advanced Editing for Architectural projects (and such) starts at $40.oo per image (mostly sufficient).
More project images of Real Estate / Interior Design on HOUZZ.com
Interested in a general insight why pricing differs among photographers?
Short answer is that for a cheaper price you will most likely have to make compromises. Bottom-line and for sure nothing new to you: no good photographer on the market would work for a cheap student tariff because for a quality outcome experience matters. Cheap offers are always made for a reason.
Long answer, … read more on the topic here: Real Estate Photography – insights into pricing, budgets, goals, approaches
However, if you want to give it a shot with your own photos,… there are some books out there to give you a head start. And you should also think about getting Adobe Lightroom / Photoshop to edit your photos. And don’t forget to purchase a good wide angle lens.
Read the press release here: Best of Houzz 2016 – frank schrader photography+video