Product Photography [Boulder, Longmont, Fort Collins, Denver area or via shipment]

Product Photography

Product photography from small to oversized products.

Small products can be done in the studio and for oversized products like furniture the photo shoot can be performed at your preferred location.

We are located in the LONGMONT / BOULDER (Colorado) area: for local clients we can discuss pickup/drop-off for items OR you can ship your products to us.

Any product could work: food and beverage items, jewelry, electronics, clothing, car accessories, furniture, kitchens, floors, … let’s say almost anything.

You’ll get true colors and optimized results. Whatever your goals are, we do offer production and post-production ranging from standard to high-value advanced productions creating composites.

 


There are several options for a product shoot:

  • product on 100% (rgb, 255, 255, 255) white background (like e-Commerce shops / Amazon require it)
  • product on any colored background, white-gray-ish (equals a natural white shot), black, or virtual backgrounds
  • product in lifestyle setting / usage scenario (usually the scene resembles how and where the product is used or how it looks in a real environment — photographed either in a studio-staged environment with props or anywhere on-location)
  • The complexity of a shoot varies: Standard (streamlined basic but solid results) OR Advanced / Composites (advanced layered compositions that allow to go beyond in-camera possibilities, also called advertising shoots)
  • you can combine styles and types of images in your order: e.g. White background images with custom / lifestyle photo format images
  • any custom request: prepping and staging requirements, model / talent requirements, lifestyle setting requirements, deadlines,  on-location requirements and restrictions (e.g. after you installed the product at your customer’s site: furniture, kitchens, stairs, floors, etc. … or if your product is food-related, let’s talk what the food item is and where and how it can be captured best. See Food Photography)
  • Design Service: we can offer to design your PRODUCT LABEL, ADVERTISING, INFOGRAPHICS, POSTER, etc. You can also send your sketch / ideas and we work with you to implement the design. Get a custom estimate from us!

STANDARD ‘CLASSIC’ ON-WHITE BACKGROUND*:

Pricing is per product (SKU) per image and usually the per image price goes down with higher volume orders:
commonly you’ll need a product shown from multiple angles or in different operation modes, therefore 2-4 photos per product is usually the minimum needed.

Group shots up to 5 products (as long as they fit in the above mentioned dimensions and are shot in the same scene) are usually ok, however, we need to see what you want to group to determine if it is included or not 😉  You know the drill… it all depends on the details.

Standard-on-white means it is for products with no special difficulties e.g., metal/glass, shine-thru or reflection, odd size / shape / weight. Standard sizes/dimensions are: ca. 12x12x12 in (small) or ca. 24x24x36 (medium) but we aren’t bean counters. Products outside of those specs will likely be categorized an ADVANCED photo shoot. … and, too be more vague: some glass or shine-thru shots may still be eligible for this low-budget STANDARD CLASSIC on-white category, it really depends what you are looking for.
Also, Standard-Classic-on-white orders shall not have specific color guide rules e.g., Pantone# guidelines etc. which would make it an Advanced photo shoot.
Depending on the actual specs all specialty items (a.k.a. ADVANCED-on-white) may cost a little more than simpler items. 

*Special note: please keep in mind: STANDARD CLASSIC on-white photo shoots are designed to accommodate affordable product photo shoots, ideal for most eCommerce platform requirements and which also fit customers with a limited budget. With a low pricing for standard-classic-on-white shoots the process of shooting and editing requires a streamlined and simple workflow; But don’t worry, even in this limited budget field we promise to do our best to create wonderful product shots of your items!

Included in above Standard Classic On-White: one-time basic optimization (colors, brightness, WB, sharpness) before presenting the image to client, color correction, dust removal. Final image dimensions are depending on the product size (height, length, depth) but we aim at 3000px+ in a square JPG format which you can easily extend horizontally or vertically if you would need portrait or landscape format. Just let us know what you need the photo for: like… ‘a website’ or ‘a format filling 9 by 11 ad’… and so on. Final image dimensions are: TBD.
Pure white background (RGB 255,255,255) or Natural White background (slightly gray-ish), drop shadow (recommended to make the image realistic and believable on a white plane, but optional), natural shadow (optional, but must be requested before project start or photo shoot), cloud delivery.
Usage rights: COMMERCIAL license with no time or regional limit.
No retouching or reshoots included, unless we made a mistake. 😉 Don’t blame us for crooked labels or how your product actually looks under a high resolution camera lens: all imperfections will show up!

Notes: For adult clothing items please select size S or M. For kids clothing any size is ok. Any product: take enough time to pick only the best examples of your product and look for material, label, and other issues. Crooked labels, symmetrical issues, and product imperfections are very common and will create extra costs to fix them later. We’ll try to fix minor things without charge but more time-consuming editing will require extra charges.
Rush delivery / production is possible, but depends on schedule — it will add some extra costs. Path or Mask option and PSD or PNG file format available as add-ons. Any retouching, modifying of your images / products or adding text is also available as an add-on — just talk to us about what you need.

Advanced shoots are those where some extra work has to be done.

Composites are custom shoots where multiple shots with changed settings are composed into an optimized composite – why doing that? Because it is mostly impossible to capture all aspects of a product in its best possible way at the same point in time…  therefore, the creation process takes longer – that is what you would see in larger budget advertising campaigns, and those cannot be compared to standard streamlined shoots for an eCommerce catalog.

Even if composites are not needed, there are certain products which have specs that are just more complicated to setup and shoot — that needs more time and effort and makes it an advanced shoot (vs standard-on-white). Examples are: Shine-thru, Look-thru, reflection, difficult to work-with material, crooked material corrections, symmetry corrections, consistency mitigation, PANTONE color requirements, odd shape, size, or weight products are examples for that.

What are your product’s specs? If you are unsure in which category your product shoot will fall, just send over a description and as many details as available and we get back to you with a custom estimate and any open questions. No obligations!

including: Hero shots, Advertising-style high-end- retouch, Creative Composites on any background incl. white, black, colored or digital art background.

Costs depend on your shot list and instructions (scope and complexity) which in turn are the basis for calculating the time for prep / setup / shooting / post-production. Please describe your project and request a custom estimate.

Note: A custom shoot can consist of either a few or many tasks, among them: brainstorming, sketching, meeting and discussion, prepping, photo shoot, post-production. The latter can be quite complex for composites and therefore can consume many hours of time. It can get even more complex if talents, rentals, on-location work, travel, permits etc. are involved. Pricing also depends on license type, revision cycles and other aspects that come with more complex projects.

What is a Lifestyle Setting shot?

Such image shows your product in a lifestyle setting / usage scenario: usually the scene resembles how and where the product is used or how it looks in a real environment — photographed either in a studio-staged environment with props or anywhere on-location.

The scene must be planned, prepared and staged, photographed. The complexity, again, ranges from simple to highly demanding. It’s important that you provide us with a pretty detailed vision (idea) you have in mind for your product because the interpretation of how to style a scene and present the product is an open and wide field and a very subjective matter.

What is a HERO shot?

That is a term used in marketing / sales and applies mostly for product photo shoots. A HERO shot can be defined as the primary image of your product which makes a customer longing for the product. It is a kind of entry / gateway image leading to the product or campaign.

Hero shots itself can be either quite simple ones or extraordinarily complex ones that require lots of planning, prep work, production time and effort, and so on.

CONCEPT PHASE, Complexity and Budget considerations

If you want us to work on a CONCEPT and present IDEAS, you need to provide a deep insight into your product, company, and goals — also, you must provide a budget range for your product if CONCEPT / BRAINSTORMING shall be part of the project. Time for doing that is a considerable part of the project and estimate!

Providing a budget range is always a good idea because we can feel on what level of sophistication we should plan a solution. Remember the car analogy… you can’t just say “I want to buy a car”, you NEED to check your budget first.

Costs depend on your product(s) and time needed on-location plus necessary post-production.

On-location is basically a photo shoot that can be produced either on your premises or for example at your client’s location where you have installed your product, let’s say a kitchen, furniture, floors, solar, landscape design, et cetera, whatever your product or service might be.

ADD-ONS

IF not already part of a given custom project estimate, there are some ADD-ONs you can add to a STANDARD CLASSIC photo shoot project or any other (if applicable). See our list below, but if there’s something else, we haven’t put there, just ask us.

  • for Designers: PSD files with separate layers (if existing)
  • for Designers: Paths / or Masks (results also in a PSD file; pls specify what exactly you want)
  • Group Images / Grid-view Groups 
  • Photoshop work of any kind
  • Rush Service (anything faster than standard turn-around time frame for the respective project)
  • Retouching (making any possible corrections or creating the desired look & feel)
  • Additional result file sets

 

Pricing depends on the actual degree of effort and time — some things are simple for one project and complex for the other. Just let us know what you are looking for and you’ll get an estimate for it. Best time to do that is right upfront when you contact us and get your initial project estimate BUT if you make up your mind later, we can still estimate it but it could be more expensive because we could have done it right away without redundant effort or setup.

Get a Free estimate

Pro-TIP: Agencies and other PRO’s, please send your Project Brief / RFP to: team@denalimultimedia.com

If you do not have all information ready, please consider following suggestions to include in your inquiry:

  • Project Overview:
    • free-style written project intro
    • brands involved; products involved; product preview images
    • total expected delivery (quantified) / scope definition
    • location requirements
    • License expectations or description of intended use: Commercial / Editorial / Personal Use? — in which media do you plan to use the work results? — will 3rd parties use the images?
    • Special requests: all that is of interest for the project; also, if models are required / what criteria do apply? Any ‘must-have’ things
    • Any further notes?
      Any kind of important input which is needed for scope definition and the estimate process: e.g., are shipping/delivery costs are covered by client or do they go into the estimate?
      Will client provide specific props?
  • Budget Info: rough budget
  • Shot list
  • Mood boards / Style refs
  • Next Steps, Schedule
    • Estimate deadline: expected by [date]
    • Talent & Location approval process, timeframe and deadlines
    • Production timeframe; earliest starting point, deadline(s), or TBD
    • Review / Revision process timeframe:
      Review and Revision requires a certain timeframe depending on #-of-cycles
    • Delivery deadline: expected by [date]
    • Other: anything else
  • Tell us everything else you deem relevant information — we’ll sort that out and will get back to you with our questions.
  • You’ll receive an estimate, and we work on modifications, upgrades, downgrades, and any detail

Notes:

If you do not provide a budget range, we will compose the estimate based on the assumption that the production value is high — we’ll estimate time, effort, equipment in order to achieve high stake goals.

If you provide a budget, we will compile our estimate in order to meet your budget but might have to right-size the scope / expectations. We can add an option which gives you an idea what budget would be required to make the originally proposed project scope / expectation reality.

 

HOW THE Production PROCESS WORKS

  • Approval of estimate / Signing of the order / service agreement (eSign)
  • Down payment to reserve the production time slot
  • Product(s) / Items need to arrive
  • Production start according to agreement
  • Revision / Review cycle starts according to agreement
  • Delivery and rest-payment
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