- product on 100% (rgb, 255, 255, 255) white background (like e-Commerce shops / Amazon require it)
- product on any colored background, white-gray-ish (equals a natural white shot), black, or virtual backgrounds
- product in lifestyle setting / usage scenario (usually the scene resembles how and where the product is used or how it looks in a real environment or associated scene — photographed either in a studio-staged environment with props or anywhere on-location)
- Groups of products (natural scene or designed grids)
- Flat-lay (clothing and other suitable products)
- Some of our services are available as Level STANDARD or Level ADVANCED, so we can make it work for your budget
- Creative product photography, Concepts, Composites, Retouching
- Design Service for eCommerce, online advertising, etc.
- CGI and 3D projects
Note: minimum order amounts may apply. All pricing is subject to change and so are service descriptions and inclusions / exclusions.
Only our estimates will itemize and show the actual costs for your project!
Additional costs (if applicable): ADD-ONS, EXPENSES & CHARGES, OTHER FEES, OTHER LICENSE OPTIONS, etc.
Discounts possible, project- and quantity-dependent
+++ all prices in USD; all pricing subject to change; the following is a non-binding rough price idea to get started +++
PRODUCT ON-WHITE BACKGROUND / e-Commerce
ON-WHITE BACKGROUND is the most common type for eCommerce shops: the product background is 100% white (rgb 255)
We offer different levels of sophistication you can choose from:
Level STANDARD (eCOMMERCE): the most economical solution — pricing per SKU per image
Pro photo shoot resulting in detailed, solid photos for your product — STANDARD on-white photo shoots are designed to accommodate affordable product photo shoots, ideal for most eCommerce platform requirements and which also fit customers with a limited budget.
To offer a solution at this economical price level, our workflow must be predictable and streamlined with a basic set-up and effort regarding prep, styling, photo shoot, post-processing. — However, you can UPGRADE from this level to an EXTENDED level and by choosing from many ADD-ONs (see further below).
Standard product sizes + dimensions: product is fitting into ca. 12x12x12 inch (small) to ca. 24x24x36 (medium), but we aren’t bean counters.
Products with transparency, shine-thru/look-thru/reflection aspects need to be evaluated by us to determine if they can be done at the Eco-Price-Level, however, please note that we cannot offer a high-value advertising shot of the product at this price level. If you have very high requirements, you will need to book another service level.
Level 1 — INTERMEDIATE ADVANCED Production: going beyond the eCommerce basics — pricing per SKU per image
This category offers results with specific attention to set-up, details, transparency/look-thru/shine-thru aspects of your product, reflections + light, PANTONE guidelines, creative guidelines, weight/size challenges.
Included in eComerce On-White:
The following is valid for Level STANDARD; more features are included in the higher service levels.
- basic product prep: wipe off (dust mitigation, surface), basic assembly or unpackaging (< 5 min), product inspection, light wrinkle / fold mitigation.
All prep work done at our sole discretion — if more than minor problems with the product are detected, we might need to reject to shoot the involved SKUs or ask for replacement.
- one-time basic optimization: colors, brightness, WB, sharpness, digital dust removal before presenting the image to client.
- Final image dimensions: 3000px in a square JPG format which you can easily extend horizontally or vertically if you would need portrait or landscape format.
Larger final image dimensions may be available as an ADD-ON if you are interested.
Note: In the final images, the ratio between white space area and actual product area is depending on the length-height-depth ratio of your product: slim products leave more white space and …so on.
- Pure white background (RGB 255,255,255) or Natural White background (slightly gray-ish).
- drop shadow (default setting for Pure White background; recommended to make the image realistic and believable on a white plane, but optional)
OR natural shadow (default for Natural White and optional for Pure White background.
Shadow preferences other than the default setting must be requested before project start or photo shoot)
- cloud delivery
- Usage rights: COMMERCIAL license — additional and extended licenses available as ADD-ON.
- No retouching or reshoots or revision cycles included, unless we made a mistake. 😉 Don’t blame us for crooked labels or how your product actually looks under a high-resolution camera lens: all imperfections will show up!
RETOUCHING, RESHOOT, REVISION CYCLES available as ADD-ON.
Advanced (intermediate) & PRO
Advanced and PRO category shoots are those where extra work, time, resources are involved. Where is the line? It depends on the product and your expectations. For many uses a standard, streamlined on-white shot does the job. Then, some products are difficult to shoot, e.g. because of reflections of shiny materials — you can still go with a STANDARD on-white, because it might not be worth extra effort for the type of use scenario you have. Or, you decide to go ADVANCED, in which category we already included the extra time for mitigating extra challenges the product offers.
However, if you want to take it to perfection, we will need considerable time for the set-up, lighting, and retouching. That’s where you are in the PRO category, we call it Adverting-Corporate level.
Anyway, to put it simple: if e.g., you decide for a 50-dollar shoot for your item, you cannot expect the results you would get for a PRO-Advertising shot. We do the best possible for any category you choose.
Retouch work is a major part and time consumer for PRO edited images. The degree of retouching depends on the client’s input and goals. Retouch can add days of work in extreme cases. Many clients go back to a more natural look which requires less retouching. In general, if retouch is taken to the extreme (mirroring, cloning, composites etc.) a product may look even not that natural anymore, just because the eye expects ‘imperfections’.
We are open to any level of retouching but prefer a natural approach. We also use AI for streamlining and perfecting retouch processes. Get in touch and let us know what your preferences are.
A product shoot’s phases in general: planning & pre-production, setup, shoot & production, post-production and post-processing, and revision cycles.
Examples for criteria: extended or complex scene set-up, material challenges like shine-thru, look-thru, reflection, retouching and mitigation of crooked material, symmetry corrections, consistency mitigation, PANTONE color requirements, odd shape/ size/weight products, etc. — many result images are created as composites to fulfill the desired outcome.
GET A FREE ESTIMATE
What are your product’s specs? If you are unsure in which category your product shoot will fall, just send over a description and as many details as available and we get back to you with a custom estimate and any open questions. No obligations!
What is a Lifestyle Setting shot? Such image shows your product in a lifestyle setting / usage scenario: usually the scene resembles how and where the product is used or how it looks in a real environment — photographed either in a studio-staged environment with props or anywhere on-location.
The scene must be planned, prepared and staged, photographed. The complexity ranges from simple to demanding. It’s important that you provide us with a pretty detailed vision (idea) you have in mind for your product because the interpretation of how to style a scene and present the product is an open and wide field and a very subjective matter.
Lifestyle Image — Level ADVANCED but with a BASIC-SETUP
In order to keep the costs as low as possible some prerequisites are required:
- YOU do the brainstorming, research, providing ideas and samples of the desired scene; we try to make it happen.
- The scene (including props) must be considered simple, and the dimension should not exceed 24x24x24 inch — …scene evaluation at our sole discretion 😉
- Small product group possible with up to 3 items — and again, every situation is so different that we cannot guarantee that your ideas fit into Level BASIC-SETUP.
Many ADD-ONs possible.
We cannot guarantee that the lowest price works for your ideas, but we are happy to give you a free estimate for the Lifestyle Image you have in mind.
Lifestyle Image — Level ADVANCED+ / more COMPLEX setup or tasks involved
Everything that does not fit into Level BASIC-SETUP.
The time, effort, skill that goes into a LIFESTYLE IMAGE can vary extremely and the price ranges from just an upgraded BASIC-SETUP image to a COMPLEX multi-day production. Please send your RFE / RFP / project brief and we provide a free itemized estimate.
Lifestyle Image as A Stock Photography ComposiTION
We take the image of your product and compose it into a licensed high-quality Stock Photo. Your product is melted into the scene. That is a cost-effective approach which does not require a complex Lifestyle scene set-up.
What is a HERO shot? That is a term used in marketing / sales and applies mostly for product photo shoots. A HERO shot can be defined as the primary image of your product which makes a customer longing for the product. It is a kind of entry / gateway image leading to the product or campaign.
Hero shots can be either quite simple ones or extraordinarily complex ones that require lots of planning, prep work, production time and effort, and so on. High-value productions lead often to the creation of COMPOSITES.
The time, effort, skill that goes into a HERO IMAGE can vary extremely and the price ranges from just an upgraded BASIC-SETUP image to a COMPLEX multi-day production. Please send your RFE / project brief and we provide a free itemized estimate.
Flat-Lay is common for clothing photography, but can be applied to many other products as well — some options as examples:
- on-white or colored backgrounds
- in a lifestyle scene often as a BASIC-SETUP feasible
- 1 product or grouped items
Pricing ranges from STANDARD-ON-WHITE (plus ADD-ONs) to any ADVANCED scenario.
COMPOSITES, in general, are images where multiple shots with changed settings are composed into an optimized composite – why doing that? Because it is mostly impossible to capture all aspects of a product in its best possible way at the same point in time… therefore, the creation process takes longer – that is what you would see in larger budget advertising campaigns, and those cannot be compared to standard streamlined shoots for an eCommerce catalog.
Custom shoots & CONCEPTS
Please describe your project and request a custom estimate.
A custom shoot can consist of either a few or many tasks, among them: brainstorming, sketching, meeting and discussion, prepping, photo shoot, post-production. The latter can be quite complex for composites and therefore can consume many hours of time. It can get even more complex if talents, rentals, on-location work, travel, permits etc. are involved. Pricing also depends on license type, revision cycles and other aspects that come with more complex projects.
We will need a detailed insight into your goals and what you envision. What files (incl. file -types) can you deliver as a starting point for us? At what budget range are we looking — a CGI project is time and resource-consuming and we all need to be on the same page before we start.
Please describe your project and request a custom estimate.
CONCEPT PHASE, Complexity and Budget considerations
If you want us to work on a CONCEPT and present IDEAS, you need to provide a deep insight into your product, company, and goals.
Providing a budget range is always a good idea because we can feel on what level of sophistication, we should plan a solution. Remember the car analogy… you can’t just say “I want to buy a car”, you NEED to check your budget first.
Costs depend on your product(s) and time needed on-location plus necessary post-production. Send your project description and we provide our free estimate.
On-location is basically a photo shoot that can be produced either on your premises or for example at your client’s location where you have installed your product, let’s say a kitchen, furniture, floors, solar, landscape design, et cetera, whatever your product or service might be.
IF not already part of a given custom project estimate, there are some ADD-ONs you can add to a STANDARD CLASSIC photo shoot project or any other (if applicable). See our list below, but if there’s something else, we haven’t put there, just ask us.
- for Designers: PSD files with separate layers (if existing)
- for Designers: Paths / or Masks (results also in a PSD file; pls specify what exactly you want)
- Group Images (3+ objects in one scene) — note: for grouping items with white space in-between them we need to charge for single images
- Pairs are a special form of a group with just 2 items that ‘belong together’ like front view/back view or open/closed — Pairs can save costs if you do not need 2 separate images
- Grid-view Groups (any groups composed/edited from single image shots)
- Choice of background: color, gradient, multiple colors, other background image, etc.
- Retouching (making any possible corrections or creating any desired look & feel)
- Photoshop work of any kind
- Graphic design: banners, header images with text, etc.
- shiny surfaces Add-on (STARTER level)
- Apparel Add-on (STARTER level)
- Rush Service (anything faster than standard turn-around time frame for the respective project)
- Additional result file sets
- Additional licenses, NDA’s, etc.
- On-Location time / effort
- Hand-Model (per item or time-based) / Full Model (time-based) / Stylists / any talent
- casting, permits, craft service, meals, insurance, rentals, crew, etc.
- Prop purchases if not available in-house or delivered by client
- Art Direction / Concept / Brainstorming / Research / Scouting
- Stock photography research and purchase
- Additional Revision Cycles (can be applied to all phases of a project)
- Product assembly (if install doesn’t fall into the 5-minute rule)
- Extended product preparation efforts (styling, wrinkle mitigation, etc.)
Above items are example add-on and there can be many more tasks; some items are just applicable for large productions; others are common for any size project.
Pricing depends on the actual degree of effort and time — some things are simple for one project and complex for the other. Just let us know what you are looking for and you’ll get an estimate for it. Best time to do that is right upfront when you contact us and get your initial project estimate BUT if you make up your mind later and decide for add-on, we can still estimate it, but it could become more expensive because we could have done it right away without redundant effort or setup.
CLOTHING: For adult clothing items please select size S or M. For kids clothing any size is ok.
ANY PRODUCT: take enough time to pick only the best examples of your product and watch out for material, label, and other issues. Crooked labels, symmetrical issues, and product imperfections are very common and will create extra costs to fix them later in post-processing. We’ll try to fix minor things without charge, but more time-consuming editing will require extra charges.
Rush delivery / production is possible but depends on our schedule — it will add some extra costs.
Path or Mask option and PSD or PNG file format available as add-ons. Any retouching, modifying of your images / products or adding text is also available as an add-on — just talk to us about what you need.
Get a Free estimate
Pro-TIP: Agencies and other PRO’s, please send your Project Brief / RFP to: email@example.com
If you do not have all information ready, please consider following suggestions to include in your inquiry:
- Project Overview:
- free-style written project intro
- brands involved; products involved; product preview images
- total expected delivery (quantified) / scope definition
- location requirements
- License expectations or description of intended use: Commercial / Editorial / Personal Use? — in which media do you plan to use the work results? — will 3rd parties use the images?
- Special requests: all that is of interest for the project; also, if models are required / what criteria do apply? Any ‘must-have’ things
- Any further notes?
Any kind of important input which is needed for scope definition and the estimate process: e.g., are shipping/delivery costs are covered by client or do they go into the estimate?
Will client provide specific props?
- Budget Info: budget info helps to decide what service level is requested and to right-size the estimate accordingly
- Shot list (if available, it helps to make the estimate more accurate)
- Mood boards / Style refs (helps us to get a feel for your taste and expectations)
- Next Steps, Schedule
- Estimate deadline: expected by [date]
- Talent & Location approval process, timeframe and deadlines
- Production timeframe; earliest starting point, deadline(s), or TBD
- Review / Revision process timeframe:
Review and Revision requires a certain timeframe depending on #-of-cycles
- Delivery deadline: expected by [date]
- Other: anything else
- Tell us everything else you deem relevant information — we’ll sort that out and will get back to you with our questions.
- You’ll receive an estimate, and we work on modifications, upgrades, downgrades, and any detail
If you provide a budget, we will compile our estimate in order to meet your budget but might have to right-size the scope / expectations. We can add an option which gives you an idea what budget would be required to make the originally proposed project scope / expectation reality.
HOW THE Production PROCESS WORKS
- Approval of estimate / Signing of the order / service agreement (eSign)
- Down payment to reserve the production time slot
- Product(s) / Items need to arrive
- Production start according to agreement
- Revision / Review cycle starts according to agreement
- Delivery and rest-payment