Commercial Photography, Architecture, Products

Commercial Photography

Authentic and consistent visual content and branding

We need to know your goals and learn as much as possible about your project, product, company, and audience.
To start the conversation … a project brief and a shot list would be ideal, and you can compose it in many ways, either detailed lists or if you are better in telling the story of the project ‘free style’, please do so. Mood boards and style-refs will help as well.

Correct usage licensing info is important in order to right-size the licensing part and therefore avoiding any misunderstanding and over-pricing.
In your request for an estimate please elaborate on the intended use: Commercial and/or Editorial use (if you don’t feel savvy regarding that topic, we’ll be happy to explain it).

Our estimate takes into calculation: your input and description of project, estimated scope, goals, shot list, expected # of photos / outcome, production complexity and post-production needs. Please also mention in your request whether other professionals like designers, contact persons, 3rd parties, advisors, models, etc. will be required on-location during the photo shoot / production.

If you mention your budget, we will right-size the project scope to your budget (…aka what is possible within your budget frame), otherwise we will estimate your project brief and goals at market rate (…aka what it costs to make your wishes reality).

ON-LOCATION: BUSINESSES, MANUFACTURING & MORE

Costs depend on your PROJECT BRIEF and time needed on-location plus post-production. Send your project description and we provide our free estimate. Reasonable online meetings and phone conversations are included. Pre-visits of the location and on-location meetings involve a fee and are not included in a free estimate.

On-location shoots can document your business, business culture, manufacturing processes, project progress, your on-site products, or products installed, or services performed at a client’s location or other location. And there are more examples, but you get the idea…

Architecture

The information above about Commercial Photography in general is valid for the Architectural Photography shoot as well. Here is some additional information:

Architects, Builders, Interior Designers and other professions want photos for their portfolio, marketing, bids, contests, and sometimes publishing. The time allocated for Architectural photography depends on many factors, among them the complexity of the project, the goals. A shot list is a valuable tool.

Solid, full coverage is commonly achieved in half- or full day shoots, however, mini and partial projects might be possible and available on an hourly rate basis.

An Architectural Photo Shoot will lead to diverse, refined, high-end results with a cohesive look & feel of the images, let’s call it the architectural magazine style with a strong branding message.

Post-processing: standard enhancement of images like perspective correction, color and WB correction is included in the base pricing but any ADVANCED post-processing or composites will be calculated as an extra line item in my estimates.

Time on-location to do the job right:
Lighting conditions are very important for architectural projects, interior and exterior. Full coverage of a project might require full day sessions or multiple visits to capture everything at its peak.
I need time to evaluate, modify, and optimize angles as needed for cohesiveness and story. I want to identify ideal Hero shots and decide for the best framing of that particular scene and provide your creative department / designer perfect options to choose from.

Please detail in your request for an estimate whether other professionals like Interior Designers, Pro-Stagers, 3rd parties, advisors, etc. will be on-location during the photo shoot.

Multiple Visits to location for alternative / different natural lighting — either multiple visits or full day coverage may be necessary for high quality coverage of object: possible add-on costs are calculated based on time/mileage for round-trip to / from location (travel time fee) plus time needed for photo shoot activity (creative fee).

Licensing: tailored licenses for your specific use could be more efficient than costly all-included licenses. I understand how beneficial publishing (editorial use) of the images could be for an architect and builder and actually editorial national coverage is more valuable than expensive advertising. If you intend to use images for publishing please let me know that editorial use next to commercial use is desired.

Some general, technical overview information about what is important for architectural photos can be found in my article: Architecture Photography

ESTIMATES and how to start the conversation

No worries if you aren’t familiar with some terms and procedures in this industry — I’ll be happy to explain things and clarify any of your questions.

HOW TO: FROM ESTIMATE TO BOOKING AND PRODUCTION