Get a FREE estimate
How It Works
Step 1: Send Us Your Project Brief
To get started, email your project details or request for an estimate to team@denalimultimedia.com.
Please include:
- What you need
- Where the project will take place
- When you need it done
The more specific, the better. If available, please attach:
- A brief project overview
- Deadlines and schedule
- Shot list
- Mood board or style references
- Budget range
Also, let us know about usage and licensing:
- Is the work for commercial, editorial, or personal use?
- What media will it appear in?
- Will third parties use the images?
- Are you interested in cost-sharing options?
Licensing is a standard part of professional creative work and helps tailor pricing to your actual usage needs. Our estimates always include a default license that covers most common use cases, and we’ll outline any additional licensing details clearly.
If your project requires an NDA, insurance, or other special terms, please mention that upfront—they may affect the estimate.
Important:
We prefer to receive project details by email so we can review everything carefully and avoid misunderstandings.
We don’t provide quotes over the phone—accurate estimates require context.
For general pricing guidance, check out the info available on our website.
Step 2: Receive and Review Your Estimate
Once we’ve reviewed your brief, we’ll send over a detailed estimate. We’re happy to discuss adjustments—upgrades, simplifications, or timeline tweaks.
If you’ve shared a budget, we’ll do our best to propose solutions that align with it. If expectations and budget don’t quite match, we’ll work with you to right-size the project for the best possible outcome.
Step 3: Confirm and Book
When everything’s aligned—scope, schedule, licensing, and pricing—we’ll send over a Service Agreement (work order) for e-signature.
To lock in your shoot date and begin pre-production, we’ll need the agreed-upon advance payment. We can’t start work until that’s received.
Step 4: Production, Revisions, and Delivery
We’ll handle these phases as outlined in the agreement.
Change Orders
We aim to stay flexible—if you need to add a shot or tweak the plan on the fly, we’ll do our best to accommodate.
That said, any changes to the original scope will require a change order, which can often be as simple as a quick email or text. Additional work will include additional post-production time and will be billed accordingly.
Included in pricing
- General pre-project consultation: clarifying your goals, specifics, quantities, learning about the project in general, etc. .
Not included (and considered an extra service): e.g. meetings, planning and brainstorming sessions, creating shot lists, scene planning, scouting trips… - ‘Cloud’ delivery
- and more: it depends on the project type and my estimate will clarify and itemize costs for you
MORE information and PRICING IDEAS for specific types of projects
- Custom Architectural and Commercial projects: Architecture Photography, Commercial
- Product Photography in our studio or on-location: Product Photography
- Food & Beverage: Food and Beverage Photography
- Real Estate Projects (residential/Commercial): Real-Estate Photography
- Aerial: aerial photography + video
- Video: video
Pricing in general
TASKS: Photography projects consist of multiple tasks e.g., pre-production tasks (planning, scouting, researching and securing resources, etc.), production tasks (like set-up & break-down, taking photos, staging & styling), post-production tasks, and others …
The estimate reflects the tasks, duration, and pricing.
COSTS: The overall costs for a project are stemming from:
Pre-Production, Photography Fee (DP / photographer / assistant), Post-Production, Production Charges and Expenses, Usage License fees, and potential other fees and charges depending on the project.
*Definition Post-Processing
- STANDARD post-processing (level-1): enhancing the photo for a better appeal: color & contrast, perspective correction etc. That is NOT retouching in the sense of modifying, changing, removing objects etc…
- ADVANCED post-processing (level-2): improving and modifying reality, retouching, effects, composites, paths, etc.
TURN-AROUND TIME
As usual: that depends certainly upon the complexity of the project!
MAILING fees
If your project requires to mail items (either to return the material, you had sent over, or delivery of items to you) the costs for mailing with your preferred mail carrier will be added to your project price.
We recommend that you consider Tracking and Insurance options when mailing items to us. If you are located in the local area, a drop-off would be best and sometimes we can also arrange a pickup at your location.
TRAVEL
- Local ground-travel may be included and depends on the overall project scope and distance.
- Long distance travel: upon agreement / actual costs etc.
Advance Payment and Prompt Communication
An advance payment is required to reserve time for performing the described service and/or the dates and times of the photo-shooting.
50% (sometimes more) advance payment of all fees and 100% of project expenses / charges will be required at the time of booking. Only after receiving the advance payment the project / appointment date/time is reserved & confirmed.
For some projects a fixed dollar amount might replace the 50% rule above.
A quick note: while we review the estimate and plan your project, we also discuss a tentative production schedule. That time slot may be taken by other projects if paperwork or the advance payment takes too long to return, so prompt replies help keep everything on track.
Your estimate will clearly list all costs and payment details.
CANCELLATION / RE-SCHEDULING
- Cancellation and also Re-scheduling options will be part of our agreement to make sure both parties can enter the agreement in a relaxed manner.
USAGE RIGHTS / USAGE LICENSE
- After full payment of the Services the photographer assigns the usage license to client according to the agreement.
Please let us know about your requirements and planned usage; include information about potential IP buy-outs, usage restricting NDA’s, 3rd party usage, and other things. Please inquire regarding cost-sharing options.
The estimate and the agreement paperwork will detail the topic.

